Certified Specialists in Marketing Analytics
Our team has extensive experience in Marketing Analytics across multiple platforms and have worked with companies Globally
Focus on Right Metrics and
We measure performance using important business metrics such as ROI, Cost per Acquisition, Marketing Channel Effectiveness, and Attribution Modelling.
Key Insights for Decision Making & Optimization
Our analysis help our clients to make well informed decisions and it optimize their Website, Campaigns and Overall Marketing efforts as well.
Detailed Reports & Dashboards on Marketing performance, Customer Engagement & Segmentation, Channel Attribution etc. helps in enhancement of your programs.
OUR ANALYTICS & OPTIMIZATION APPROACH
WEB & MOBILE ANALYTICS
You need to be able to track, measure, analyze and optimize performance to truly succeed in the digital space. Our experienced team works with a variety of analytics platforms to track your website performance, customer engagement and online channel effectiveness. We are always discovering new ways to turn data into insights that can inform your online marketing strategies and increase your ROI. Are your digital marketing goals driven by data; or just a shot in the dark? Either way, we can help you gather the qualitative and quantitative data you need to make better decisions.
Analytics Maturity Assessments
Workshops to define Measurement for Success (Goals/KPIs)
Instance Setup & Configuration
Data Integration & Management
Analysis & Insights
Marketing Campaign Performance Analysis
Content Performance Audits
Testing and Personalization
WEB ANALYTICS PLATFORM EXPERTISE
Organizations are constantly finding new ways to maximize marketing effectiveness and optimize return on investment (ROI) for their digital spend. Businesses want to know whether their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Novi’s Marketing Analytics services will provide your business with actionable insights from your data, while continuously learning from user and organizational activities to help you make smarter decisions and improve business results.
Discovery session with Marketing Stakeholders/Business Owners
Marketing Mix Modeling (MMM)
Marketing Automation Reports & Dashboards (Marketo, Salesforce, Hubspot, etc)
Marketing and Customer Insights, Segmentation, and Personalization
Customer Journey Analysis
Customer Lifetime Value / RFM Analysis
Product Lifecycle Analysis
OUR ANALYTICS SERVICES WILL ENABLE YOU TO
Improve Decision Making through actionable Insights
Enhance the Customer Journey across Channels
Forecast & Predict Customer Behavior
Take Meaningful Action based on Marketing Campaign Performance
Visualizations & Dashboards that effectively communicate Opportunities & Success areas
CONVERSION RATE OPTIMIZATION (CRO)
Increase your Sales and Revenue with Conversion Optimization
As a client of Novi, you will get the complete optimization solution for the best results from A/B and Multivariate tests. Our team of Conversion Experts will take the extra workload off your web or marketing teams by taking on activities that include Web Analytics, Design, Copywriting, Development and Implementation. We will help you Improve Customer Engagement, Increase Sales & Conversions, or help you Achieve any other type of Business objectives through your website. At the end of each Test, you can expect to get a detailed test result & analysis that statistically proves which website or landing page variation gives you maximum conversions.
Landing Page Optimization
E-commerce Conversion Optimization
Heatmap and Click Tracking
Web Page Analysis
Split URL Testing
IMPORTANCE OF CONVERSION OPTIMIZATION
Better understand your users needs
Provide them with a personalized online experience
Increase your goal conversions