WHY NOVI?

Certified Specialists in Marketing Analytics

Our team has extensive experience in Marketing Analytics across multiple platforms and have worked with companies Globally

Focus on Right Metrics and
KPIs

We measure performance using important business metrics such as ROI, Cost per Acquisition, Marketing Channel Effectiveness, and Attribution Modelling.

Key Insights for Decision Making & Optimization

Our analysis help our clients to make well informed decisions and it optimize their Website, Campaigns and Overall Marketing efforts as well.

Enhanced Marketing
Programs

Detailed Reports & Dashboards on Marketing performance, Customer Engagement & Segmentation, Channel Attribution etc. helps in enhancement of your programs.

OUR ANALYTICS & OPTIMIZATION APPROACH

  • 1. Requirements & Strategy

    We will work closely with you to understand your business goals and define a Measurement Strategy, KPIs and Further Activities.

  • 2. Setup & Configuration

    We provide a step by step auditing and restructure of your Marketing Analytics instance, Configuring it specifically to your business’s KPIs to ensure that you get the most from your online data.

  • 3. Implementation & Tagging

    Whether you’re beginning a new implementation from scratch or augmenting an existing implementation, our team incorporates the best practices and has the technical expertise you need.

  • 4. Analysis & Reporting

    Our Marketing analysts will create Visualizations and Marketing Analytics Dashboards that clearly communicate results along with strategic insights.

  • 5. Optimization

    We constantly keep an eye on the performance of your Website,Channel Performance, Customer Engagement and Conversions. This helps us to create an Optimization process to ensure you are always improving.

WEB & MOBILE ANALYTICS

You need to be able to track, measure, analyze and optimize performance to truly succeed in the digital space. Our experienced team works with a variety of analytics platforms to track your website performance, customer engagement and online channel effectiveness. We are always discovering new ways to turn data into insights that can inform your online marketing strategies and increase your ROI. Are your digital marketing goals driven by data; or just a shot in the dark? Either way, we can help you gather the qualitative and quantitative data you need to make better decisions.

Strategy

Analytics Audits
Analytics Maturity Assessments
Workshops to define Measurement for Success (Goals/KPIs)
Measurement Strategy

Implementation

Instance Setup & Configuration
Tag Management
Data Integration & Management
Dashboards
Data Visualizations
Reporting Automation

Optimization

Analysis & Insights
Marketing Campaign Performance Analysis
Content Performance Audits
Attribution Modeling
Testing and Personalization

WEB ANALYTICS PLATFORM EXPERTISE

MARKETING ANALYTICS

Organizations are constantly finding new ways to maximize marketing effectiveness and optimize return on investment (ROI) for their digital spend. Businesses want to know whether their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Novi’s Marketing Analytics services will provide your business with actionable insights from your data, while continuously learning from user and organizational activities to help you make smarter decisions and improve business results.

Services

Discovery session with Marketing Stakeholders/Business Owners
Opportunity/Threat Identification
Marketing Mix Modeling (MMM)
Marketing Automation Reports & Dashboards (Marketo, Salesforce, Hubspot, etc)
Attribution Modeling
Marketing and Customer Insights, Segmentation, and Personalization
Customer Journey Analysis
Customer Lifetime Value / RFM Analysis
Retention/Churn Analysis
Product Lifecycle Analysis

OUR ANALYTICS SERVICES WILL ENABLE YOU TO

Improve Decision Making through actionable Insights
Enhance the Customer Journey across Channels
Forecast & Predict Customer Behavior
Take Meaningful Action based on Marketing Campaign Performance
Visualizations & Dashboards that effectively communicate Opportunities & Success areas

CONVERSION RATE OPTIMIZATION (CRO)

Increase your Sales and Revenue with Conversion Optimization
As a client of Novi, you will get the complete optimization solution for the best results from A/B and Multivariate tests. Our team of Conversion Experts will take the extra workload off your web or marketing teams by taking on activities that include Web Analytics, Design, Copywriting, Development and Implementation. We will help you Improve Customer Engagement, Increase Sales & Conversions, or help you Achieve any other type of Business objectives through your website. At the end of each Test, you can expect to get a detailed test result & analysis that statistically proves which website or landing page variation gives you maximum conversions.

Services

Landing Page Optimization
E-commerce Conversion Optimization
Heatmap and Click Tracking
Web Page Analysis
Usability Testing
A/B Testing
Split URL Testing
Multivariate Testing

IMPORTANCE OF CONVERSION OPTIMIZATION

Better understand your users needs
Provide them with a personalized online experience
Increase your goal conversions

A/B & MULTIVARIATE TESTING PLATFORMS

What more can we do for your business?

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